Website for Clinical Naturopath & Mentor: Steven Judge
Root-Cause Clarity Meets Seamless Patient & Practitioner Journeys
Client: Steven Judge – Clinical Naturopath, Functional Medicine Mentor & Educator
Industry: Naturopathy & Practitioner Mentoring
Project: Thrive Package – WordPress Website Design, Development & SEO
Project Overview
Steven had outgrown his legacy blog-style WordPress site. He needed a modern, intuitive website that would:
Guide patients through a clear, confidence-building journey from education to booking.
Mentor emerging practitioners via dedicated content and portal access.
Build his email list with an integrated opt-in that feels valuable—never “spammy.”
Reflect his Sage-Healer brand without looking like every other natural health site.
Connect seamlessly to his booking system and simple clinic portal to streamline scheduling and patient intake.
Leveraging our Thrive Package—a full-service WordPress solution including strategy, design, development, and brand copy—we crafted a site that embodies Steven’s clarity-first approach and empowers both clients and mentees.
Key Challenges
Outdated, Generic Design
Complex Dual Journeys (patients vs. practitioners)
Email-List Opt-In that feels authentic
Brand Differentiation in a crowded natural health space
System Integrations (booking + clinic portal)
Design and Development Process
1.Discovery & Strategy
Mapped patient and mentor journeys.
Defined messaging pillars: Root-Cause Clarity, Empowerment, Science + Soul, Practitioner Growth.
2. Information Architecture
Dual-navigation for each audience.
Wireframes to minimize clicks from homepage to booking or portal login.
3. Brand Copy & Opt-In Development
SEO-friendly, “warmly intelligent” copy.
Integration of mailerlite automated email opt in
4. Custom WordPress Theming
Lightweight, accessible theme.
Bespoke templates for Services, Mentoring, and Resources.
Subtle scroll animations and iconography reflecting the Sage-Healer archetype.
5. System & Portal Integration
Aligned design of Simple Clinic book portal
6. Testing & Launch
Multi-device QA, accessibility checks, and user testing.
Soft-rollout announcement to Steven’s list and social channels.
Client Feedback:
“After more than a decade I finally decided to revamp my website, and Elle absolutely nailed the brief. She took the time to really understand the shift that’s happened in my business over the years — in my values, tone, and the kind of work I do — and translated that into something that feels not only true to who I am now but also clear, fresh, and aligned.
She went to great lengths to ensure that both the messaging and aesthetic reflected exactly what I was looking for. From the fonts and colours to the way the content flows, every element feels purposeful. It wasn’t just a redesign — it was a thoughtful process of capturing the next evolution of my work.
Highly recommend if you want someone who actually listens, gets nuance, and can turn that into something visual that truly represents you.”
– Steven
Key Features Steven Loves
Dual Journeys: Separate but harmonious pathways for patients and practitioners
High-Value Opt-In: Science-backed lead magnet that builds trust
Seamless Booking Modal: Simple Clinc integration feels native, not tacked on
Signature Visuals: Custom icons and scroll cues echoing the Sage-Healer brand
Impact on Steven’s Practice
Enhanced Credibility: A polished, modern site that matches his clinical depth
Streamlined Conversions: Patients book confidently; practitioner enrollments doubled
Email List Growth: Qualified leads pouring in weekly
Mentorship Momentum: A stable portal allows Steven to focus on delivering content
Why This Case Stands Out:
This wasn’t just a redesign—it was a digital transformation that aligns two distinct audiences under one cohesive brand. By crafting intuitive, purpose-driven pathways and integrating essential systems seamlessly, we delivered a website that truly thrives.
