A website that works for the business you've built.

Considered strategy, clear messaging and purposeful design, brought together to help the right people find, understand and choose your business.

Squarespace website design for naturopath Christie Malva by Elle Harrison Design

THE WEBSITE PACKAGES

What does your website actually need to do?

A referral-led business might need a focused website that establishes credibility and makes booking straightforward. A business relying on organic discovery may need more content, dedicated service pages and a different approach to guiding potential customers.

Both need strategy. They'll just need different things from their websites.

That's what determines the approach I recommend.

  • Establish

    Build credibility and trust.

    A focused, professionally designed website that communicates your expertise and gives potential customers confidence in choosing you.

  • Evolve

    Give your growing services room to be understood.

    A strategically structured website that helps different customers find what they're looking for and makes your offerings easier to navigate.

  • Expand

    Create an experience as individual as your business.

    A fully custom website designed around your audiences, offerings and the way your customers make decisions.

Establish

A website that gives people confidence in choosing you.

You have something valuable to offer. Your website needs to communicate it clearly and make a strong first impression, whether someone has just discovered your business or arrived through a personal recommendation.

Establish is the smallest package we offer and focuses on presenting your expertise, explaining your services and making the next step straightforward in a minimal yet strategic design.

Using a considered, template-led design approach, we'll create a professional online presence that builds trust without unnecessary complexity.

The outcome: A credible, well-structured website that represents your business professionally, reinforces your expertise and gives potential customers the information they need to enquire or book.

Ideal for: New or established service businesses with a clear offer and a relatively straightforward customer journey. Particularly suited to businesses whose website supports referrals, recommendations, networking or existing marketing activity.

Evolve

Your services have grown. It's time to give them some room.

As businesses develop, their websites tend to collect things. Another service. A new audience. A few extra pages added over the years. Eventually, the structure stops making much sense.

Evolve is designed for businesses with more to communicate, where different services or customer needs deserve their own space.

We organise your content into clear pathways, develop messaging around your individual offerings and consider how potential customers are finding your business, whether that's through search, referrals or other marketing channels.

The semi-custom approach gives us room to build a more comprehensive website while keeping the design process focused.

The outcome: A well-organised website that helps customers understand your range of services, find information relevant to them and take the next step with confidence.

Ideal for: Businesses with several services, different customer needs or growing content requirements that would benefit from dedicated service pages, clearer navigation and more opportunities for organic discovery.

website design for nutritionists and naturopaths by elle harrison gold coast

Expand

Your business doesn't fit neatly into a template. Your website shouldn't have to either.

Your business might offer multiple services, programs or ways to work together. Perhaps you work with different audiences, have moved beyond one-to-one services or offer something that requires more explanation before a client is ready to enquire.

With different needs, motivations and decision-making processes to consider, the way people move through your website becomes particularly important.

Expand gives us complete creative and structural freedom to build around those differences. From your positioning and messaging to the individual page layouts and customer pathways, everything is designed specifically for your business and the people you want to reach.

The outcome: A fully custom website that brings your offerings together, creates meaningful connections with different audiences and guides each visitor towards the next step that's right for them.

Ideal for: Businesses with several services, different customer needs or growing content requirements that would benefit from dedicated service pages, clearer navigation and more opportunities for organic discovery.

 More than just a website -
an aligned digital presence.

One of the most important things when choosing a website designer is finding someone whose style and approach aligns with your vision.

We create calm, clear and considered websites — but it’s not just about what looks good. It’s about strategy. Every layout choice we make is led by your audience, your goals, and the kind of experience you want your clients to have.

If you’re looking for a website that feels intentional, with messaging that’s clear, design that guides visitors effortlessly, and a structure grounded in strategy — take a look at some of my recent work below.

Frequently asked questions about our website design packages

KIND WORDS

I had an amazing experience working with Elle for my Squarespace website! She was communicative, supportive, and highly attentive to my requests throughout the process. I felt guided every step of the way! She really understood my vision, and I could sense the genuine care she pours into her work (not to mention her design talent!) I highly recommend Elle's services to any business owner looking to outsource their website design to someone they can truly trust.

ZOE GRAMAN, PORTLAND USA -BRAND IDENTITY, STRATEGY, COPYWRITING & WEBSITE DESIGN

gold coast website design for small businesses

How does the website design process work?

Our supported, step-by-step process makes the experience clear, focused and stress-free