elevate
your Brand & Website with
AI-Enhanced Strategy & Copywriting
Welcome to the latest offering from Elle Harrison Design –
a unique fusion of AI-driven insights and human creativity to craft your Brand Strategy and Website Copywriting.
This service is designed to revolutionise how you define and communicate your brand’s essence to the world.
Brand Strategy
What is a Brand Strategy, and Why is it Crucial?
Understanding Brand Strategy:
A brand strategy is the blueprint of your business’s identity. It’s not just about logos and colour schemes; it’s about defining your core purpose, vision, mission, and values. It's the foundation that guides how you interact with your customers and position yourself in the marketplace.
The Role of Brand Strategy in Business:
Direction and Consistency: A well-defined brand strategy provides a clear direction for all your business decisions and marketing efforts.
Differentiation: In a competitive market, a strong brand strategy helps you stand out, highlighting what makes your business unique.
Customer Connection: It enables you to build deeper connections with your audience by consistently communicating your brand’s story and values.
Introducing AI-Enhanced Brand Strategy Creation
Leveraging the power of AI, I start crafting your brand strategy by generating insightful, data-driven frameworks. This is based off a comprehensive questionnaire you complete. This initial step offers an indepth and innovative approach, ensuring your brand captures the unique nuances of your business.
But we don’t stop there.
The Human Touch in Strategy and Copywriting
While AI provides a solid starting point, the human touch is irreplaceable. I personally refine and perfect the AI-generated strategy, adding depth, emotion, and personalisation that resonates with your brand's ethos.
The result is a 10-page brand strategy that is both data-rich and deeply human.
What is included in the Brand Strategy?
Brand Core This part forms the foundation of the brand. It's essentially the "who we are" segment and includes purpose, vision, mission, values tagline and elevator mission.
Brand Positioning “Why Choose Us” This part delves into differentiating your brand in the market: Your general client avatar plus four in-depth client avatar examples that describe them, their pain points, their journey to and with you, and the outcome. Your Brand Differentiators are core marketing statements or messages that set your brand apart from competitors. Plus, the positioning statement, buzzwords, and emotional impact.
Brand Expression This section is about how the brand is communicated and perceived and includes your archetype tone of voice, characteristics and statements, pillars, brand phrases and what words to avoid.
The outcome into a full 10-page document that you can then use as a reference point for yourself but also provide to any future marketing teams or staff you work with.
But wait… there’s more!
Website Copywriting
Now we know your brand, we need to communicate it
Transformative Website Copywriting
Once your brand strategy is in place, the next crucial step is to convey this strategy to your visitors through persuasive and engaging website copy.
Here’s how we do it:
AI-Driven Drafting: Starting with AI, we craft initial drafts of your web content, ensuring it aligns with your brand strategy and SEO needs.
Human-Centric Refinement: I then step in to infuse your brand’s voice, tone, and personality into the content. This human editing process ensures that each word resonates with your audience, turning visitors into loyal customers.
What pages are included?
Home Page: Your business's home page is its virtual front door. It’s often the first encounter a potential customer has with your brand, setting the tone for their experience. A well-crafted home page captivates interest, communicates your value proposition, and guides visitors to explore other areas of your site.
About Page: This page tells the story of your brand – who you are, what you stand for, and your journey. It builds a personal connection with your audience, fostering trust and credibility. The about page often influences a customer’s decision to engage with your business.
FAQs Page: An FAQs page addresses common customer queries, enhancing the user experience by providing immediate answers. It’s also an excellent tool for SEO, as it naturally incorporates relevant keywords and phrases.
Product or Services Page: This page details your offerings and showcases them. It’s crucial for informing potential customers about the features, benefits, and unique selling points of your offerings and guiding them towards making a purchase or booking.
Blog Page: The blog page is a platform for sharing valuable content, insights, and updates related to your business and industry. It’s key for engaging your audience, establishing authority, and improving SEO through fresh, relevant content.
Blog Posts: Up to 3 Individual blog posts dive deeper into specific topics, offering informative, inspiring, and personable content. They help reinforce your business messages, attract organic traffic, and keep your audience engaged.
Contact Page: This page provides your business's essential contact details and a contact form. It’s important for facilitating communication, answering enquiries, and building relationships with potential and existing customers.
Footer: The footer contains essential links, contact details, and a brief marketing statement. It appears on every page and is crucial for navigation, reinforcing your brand message, and providing easy access to essential information.
404 Page: The 404 page appears when a visitor tries to access a non-existent page. A well-designed 404 page can enhance user experience by guiding visitors back to relevant parts of your site, reducing frustration and bounce rates.
Each page plays a vital role in creating a comprehensive and effective online presence, contributing to the overall user experience, brand story, customer journey, and digital marketing strategy.
Elevate Your Brand Today
Ready to transform your brand presence?
My Brand Strategy and Website Copywriting package is more than a service; it’s an investment in your business’s future. Having a well designed website is just one part of the equation. You need to be able to communicate who you/your business is, what you have to offer and why you are the one to work with.
Let’s create a brand strategy that captures the essence of your business and website copy that communicates it effectively to the
Your Investment:
$850