ELLE HARRISON
Website Designer for Health Practitioners and Service-Based Businesses
PLATINUM SQUARESPACE DESIGNER
I have designed and built 260+ websites across health, wellness, events, fashion, legal, and more. Platinum Squarespace Circle designer for six years. I build websites that reflect where your business actually is — not where it started.
Based on the Gold Coast. Working with clients across Australia and internationally.
FOUNDER OF ALVEYA.IO
Seeing how overwhelming and expensive it can get to have all the tech tools needed to market your business, I created Alvéya.io.
An all-in-one marketing software platform that combines website, email marketing, course delivery, communities, social media planner and more.
HOW IT BEGAN
I didn't start as a designer. I started as a naturopath.
For years I ran my own naturopathic clinic — seeing patients, building a practice, doing the work I trained for. I loved the clinical side. But I noticed something about myself that most of my colleagues didn't share: I genuinely enjoyed the tech and the systems side of running a business. The websites, the automations, the strategy behind how a practice shows up online. It came easily to me. For most practitioners, it was the thing they dreaded most.
In 2018, I attended a mastermind retreat in Bali with over forty other health practitioners. Sitting in that room, I kept hearing the same thing: everyone was overwhelmed by the digital side of their business. The websites that didn't convert. The tools that didn't talk to each other. The hours spent on tech instead of on patients.
And I realised I was the person who could actually fix that for them.
I closed my clinic, started a virtual assistant business for practitioners, and gradually shifted into web design. I never went back. Not because I stopped caring about health — but because I found I could make a bigger difference from this side of the equation.
I'm a mum of two, I live on the Gold Coast, and I've spent the last several years building something I genuinely believe in: a design studio that bridges the gap between people who are brilliant at what they do and the online presence that should be reflecting that.
When your designer has been inside your world, everything changes
Health and wellness practitioners think differently to most business owners. The work is relational. The trust signals that matter to your patients are specific. AHPRA/Association-compliant copy, clinical booking integrations, the way you describe your approach without making outcome claims — these are things a generalist designer needs explained. I already know them.
That means less time briefing me on the basics and more time building something that actually fits your practice. You don't have to translate your world for me. I've lived it
That said — good strategic thinking travels. I bring the same rigour to every project, regardless of industry. Specialising in health, wellness, and allied health, though honestly some of my favourite projects have also been event hire, fashion stylists, and leadership consultancies.
I also built a platform for practitioners who are ready to go further.
A few years into designing for health practitioners, I kept seeing the same problem. Beautiful websites, but no infrastructure behind them. No email list. No funnel. No way to sell a course or run a group program without adding three more tools to an already overwhelming stack.
So I built Alvéya — an all-in-one marketing platform designed specifically for health practitioners.
It consolidates your website, email marketing, funnels, courses, and community into one place. Because a great website is the starting point, not the ceiling.
What working with me actually looks like.
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Strategy before anything else.
I don't open a design tool until I understand your business, your audience, and the story your site needs to tell. Every layout decision, every line of copy, every structural choice comes from that foundation.
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You always know what's happening.
Clear timelines. Regular updates. No disappearing acts. The industry has too many stories of designers who go quiet mid-project. That's not how I work.
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I hand over something you can actually manage.
Video tutorials, a 14-day support window, and a site built on a platform you can update yourself. You leave with capability, not dependency.
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The process should feel as good as the result.
Building a website involves a lot of decisions, and it can feel overwhelming if the process isn't well-held. My job is to make every stage feel manageable — so you arrive at launch feeling proud, not exhausted.
Kind Words
Ready to talk about your website?
A discovery call is free, low-pressure, and usually pretty useful even if you're not ready to book yet.
We'll talk about where your business is, what your website needs to do, and whether we're a good fit.