Brand Strategy

The foundation your business has been waiting for.

Get clarity, confidence, and the words that finally sound like you.

You know what you offer, but articulating it? That’s the hard part.

Australian based Squarespace and Wordpress website designer for small businesses Elle harrison in brown suit using a laptop with a stylus, sitting on a table.

You started your business to help people—not to spend hours wondering how to explain what you do, who it’s for, and why it’s different.

Whether you’re getting ready to launch your website, trying to write your own copy (with or without AI), or feeling unsure if your brand even feels like you anymore… a Brand Strategy is your grounding point.

This is the part most people skip—then wonder why their message doesn’t land, why their site isn’t converting, or why they don’t feel confident sharing it.
This strategy fixes that.

The result?

You’ll walk away with a clear, actionable roadmap that aligns your purpose, positioning, and personality—all in one place.

It becomes your brand’s north star: helping you create consistent content, connect with your audience, and make decisions that actually feel right for your business.


Oh, and it makes writing copy (or using AI to do it for you) a thousand times easier..

Stack of books with a beige cover, titled 'the Type book' by 'youdiful,' next to a vase of delicate blue flowers on a white background.

What’s included:

You’ll receive a fully customised Brand Strategy document (both as a clean PDF and editable Word doc) that covers three core pillars:

1. Brand Core

This is who you are at your centre.

  • Your Purpose, Mission & Vision

  • Brand Values with short, meaningful descriptions

  • Tagline & Elevator Pitch that clearly say what you do and why it matters

  • A simple, authentic way to explain your business

2. Brand Positioning

This is why your people will choose you.

  • General Ideal Client Overview + 4 detailed profiles

  • Their pain points, motivations, objections and buying journey

  • Brand Differentiators that set you apart in the market

  • Positioning Statement that sums up your place in the industry

  • Emotional Connection and Service Transformation

  • Key Buzzwords & Benefits that speak to your people

3. Brand Expression

This is how your brand walks and talks.

  • Brand Archetype that captures your deeper personality

  • Brand Voice & Tone of Voice statements

  • “We are, but we are not” contrasts to keep your voice consistent

  • Brand Pillars, Proof Points & Phrases

  • Word Bank (to use in AI, copy, and everyday content)

  • “Avoid” Word List to keep your messaging on-brand

How it works:

  • Fill in a short form and secure your spot. This is a once-off standalone service.

  • You’ll receive a comprehensive intake questionnaire so I can get deep into your business, your goals, and your people.

  • Once you submit your form, I’ll begin crafting your unique brand strategy.

  • You’ll get the first draft to review. You can leave comments or suggest small edits.

  • You’ll receive both a beautifully designed PDF to share with your team/contractors AND an editable Word doc to copy and paste from anytime.

This is for you if...

  • You're feeling unclear on how to explain what you do

  • You’re tired of rewriting your bio, your homepage, or your IG captions over and over

  • You’ve tried using AI tools but the words still sound off

  • You’re preparing for a website redesign or rebrand (or you're in the middle of one)

  • You want your content, offers, and marketing to feel aligned, not forced

  • You’re ready to invest in clarity, confidence, and a brand that actually represents you

What clients are saying:

  • Your Chat GPT Bot + Brand Strategy = incredible!

    Hey Elle,

    I missed your talk last week at the AI Summit, but ended up buying your bot. It is hands down the best I've used so far. Other AI I have used, the output hasn't been as good or aligned.

    So thank you! It's helped me create my new freebie for my new website (I had ideas and it helped refine) and helped fine tune the program I had created. 

    Have a fabulous week. 

    Mel x