Website for Psychic & Mentor: Zoe Graman
Intuitive Design Aligned with Spiritual Growth
Client: Zoe Graman – Intuitive Energy Healer & Psychic Reader
Industry: Spiritual Wellness & Business Coaching
Project: Website Design and Brand Copy Support
Project Overview
Zoe Graman, a sought-after intuitive healer and spiritual business guide, needed a new website that reflected her evolved services, brand values, and professionalism. Her previous website felt outdated and failed to represent the transformative work she offers. Zoe wanted a site that would embody her essence while providing an elevated, seamless experience for her clients—individuals and entrepreneurs seeking alignment, clarity, and healing.
Zoe's vision was clear: the website had to be modern, inspiring, and easy to navigate, with branding and copy that aligned with her intuitive work. Additionally, she needed a design that offered meaningful movement, immersive storytelling, and a clear way for clients to book sessions, access free resources, and explore her unique offerings.
Key Challenges
Outdated Design: Zoe’s old website didn’t convey her current services, expertise, or spiritual approach effectively.
Brand Representation: She needed her digital presence to mirror her growth and feel professional yet approachable.
Content Creation Support: The task of writing compelling and SEO-optimized website copy felt overwhelming.
Design Collaboration: Past experiences with website projects had left Zoe wary of ending up with something that felt disconnected from her brand’s heart.
Design and Development Process
1. Discovery Phase:
The project began with in-depth conversations to fully understand Zoe’s brand vision, service offerings, and client journey. A collaborative approach was essential to ensure her values and aesthetic preferences were reflected throughout the design.
2. Website Strategy and Content:
Given Zoe’s concern about writing website copy, content creation became a focal point. I supported Zoe with clear guidance, writing prompts, and strategic revisions to ensure her offerings and story were conveyed in a way that felt both authentic and SEO-friendly. The tone was crafted to resonate with her ideal clients, using empowering, accessible, and spiritual language.
3. Modern, Elegant Design:
The design was built on Squarespace, combining soft, fluid movement and interactive features to create an intuitive flow as users scroll through her offerings. Key design elements included:
Subtle Scroll Animations: Enhancements that evoke calm and curiosity.
Callouts and Kickers: Eye-catching section designs that elevate key content without feeling overwhelming.
Custom Section Layouts: Personalized layouts for her service pages to emphasize the uniqueness of her offerings, from psychic readings to her Emergence program for entrepreneurs.
4. Seamless Revisions:
To make revisions easy, I used an intuitive feedback platform, enabling Zoe to review and comment on the design directly within the website preview. This process ensured the updates were quick and effective, allowing her to see real-time progress without hassle.
Outcomes and Results
Before:
Outdated, static design
Generic branding and copy that didn’t capture Zoe’s growth
Uncertainty about directing potential clients to her website
After:
A beautiful, high-quality website that Zoe is proud to share with clients
Clear messaging and impactful branding that align with her current services
Interactive design features that create a more engaging user experience
Empowerment through professionally crafted copy that authentically represents her story
Client Feedback:
“My old website felt out of date and not professional. I wanted help bringing my vision to life so that it could truly represent who I am now. Working with Elle made what was a daunting task of writing copy so much more manageable and clear. The branding and design are stunning, and I finally have a website I am proud to show off. I highly recommend Elle's services to any business owner looking to outsource their website design to someone they can truly trust."
Key Features Zoe Loved:
Movement & Scroll Animations: The subtle movement throughout the site created a dynamic yet calming experience.
Service Callouts: Custom layouts for her service offerings added personality and depth.
Responsive Design: A mobile-friendly experience that feels seamless across all devices.
Impact on Zoe’s Business:
While still in the early stages after launch, Zoe expressed immense satisfaction with having a professional website that she confidently shares with clients. Instead of hesitating to hand out her business card, she’s now proud to direct clients to her online space. This confidence in her digital presence is already setting the stage for improved client engagement and long-term growth.
Why This Case Stands Out:
Zoe’s project wasn’t just about building a website—it was about creating a digital home for her purpose-driven business. The collaboration required a careful blend of strategic design, copywriting support, and empathetic communication to bring Zoe’s unique vision to life.
