Naturopath Website for Chantel Yates

Written By Elle Harrison

A Website Rooted in Clarity, Connection, and Clinical Integrity

The Project

Chantel Yates is a naturopath, herbalist, and microbiome mentor offering a rare blend of clinical sophistication and relational care. Her work sits at the intersection of science and soul—empowering both individuals and practitioners to restore gut health gently, sustainably, and intelligently.

With 18+ years in practice and a growing ecosystem of services—including 1:1 consultations, retreats, mentoring programs, online courses, and webinars—Chantel needed a website that could hold the full depth of her work without overwhelming her visitors.

Her existing DIY website no longer reflected the clinical precision, aesthetic calm, and trustworthiness that defines her practice. It also lacked the strategic infrastructure to support her practitioner-facing offerings.

Our Approach

Chantel booked my Thrive package, which includes brand strategy, custom copywriting, and a fully bespoke Squarespace website.

We began with a deep dive into her brand identity, uncovering the values, voice, and visionary impact that set her apart: clarity over hype, restoration over restriction, mentoring over performative expertise. Her brand archetype—a grounded blend of Sage and Caregiver—became the guide for every word and design decision.

From there, we:

  • Crafted dual pathways for both her patient and practitioner audiences, ensuring each could find relevant offerings without confusion

  • Mapped out and wrote high-converting, emotionally intelligent copy across 8 strategic pages

  • Wove in storytelling and clarity to create 3 blog posts designed to deepen trust, answer FAQs, and build SEO

  • Designed a calm, inclusive website that reflects her ethos of slow, safe, relationship-based healing

Design Priorities

  • Clarity for Complex Services
    We used strong page architecture and intentional calls-to-action to support both of Chantel’s key audiences: individuals navigating long-term gut health issues and practitioners seeking advanced mentoring.

  • Slow, Sustainable Design
    Every element—spacing, colour, tone—was chosen to reflect the pace of healing Chantel advocates. The result is a website that invites exhale, not urgency.

  • Inclusive, Real-World Imagery
    We avoided wellness clichés and focused on diverse, age-inclusive, body-positive visuals that align with Chantel’s values of visibility, sustainability, and integrity.

  • Copy That Holds Space
    The tone is calm, clear, and clinically informed. It communicates warmth without losing rigour, and expertise without ego.

The Result

The final website is a true reflection of Chantel’s work: grounded, intelligent, welcoming, and clear. It supports the full breadth of her services—from new client bookings to practitioner mentoring sign-ups—and positions her as a quiet changemaker in the naturopathic field.

“Thanks so much for all your hard work on the website! It looks fantastic.”

Her new online presence now reflects the kind of care she gives in practice: personalised, relational, and deeply considered.

Curious About Thrive?

This project was created through my Thrive Package, a high-touch service for business owners ready to step into their next evolution with clarity, confidence, and cohesive strategy.

It includes:

  • Custom Squarespace website (up to 8 pages)

  • Brand strategy & tone of voice guide

  • SEO-informed, personality-rich copywriting

  • Strategic blog content

  • Advanced SEO setup

  • Mobile-responsive design

  • Two rounds of design revisions

  • Video handover tutorials

Elle Harrison
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