This is THE most important line of copy on your website!

Imagine you were on a first date and had less than a minute to impress the other person and convince them to continue the date or move on, in other words, similar to speed dating.

This is essentially what a visitor to your site is doing. Within that first sixty seconds, they are deciding if you are the person they need. Therefore, of all the pages on your website, the home page is the most important and this blog will teach you how to write THE most important line of copy - Your Introductory Tagline

Your tagline is your opportunity to introduce visitors to what you do, who you are and why they should work with you in just one sentence.

How do I write a compelling tagline?

A tagline should contain:

What you do
Whom you serve
What you’re targeting/goal
Where you are (optional)
Call to action
and be no longer than one sentence

As an example:

"Website designs for wellness businesses that create connections and convert visitors into clients”
”Taking a holistic approach to your fertility with herbal & nutritional medicine”

Let’s break it down. Write down your answer to the following prompts:

What you do eg. investigate, treat with herbs, nutrition, lifestyle, naturopathy, yoga, mediation etc.

Whom you serve e.g. couples, women, family, men, athletes, busy mums
What you’re targeting
e.g gut health, fertility, stress, overwhelm, balance

Now combine it into one sentence to create your tagline