Navigating Website Shame: Why a Kickass Designer is Your Business BFF
Hey there, fellow business peeps! You know that awkward feeling when you look at your website and go, "Yikes, I should have never DIY-ed this!" That's what we call Website Shame, my friend.
Now I have a confession…. up until last week when I launched my new website.. I had website shame. Not a good sign when you’re a website designer.
I had my website since I launched in 2018, it was on the old version of Squarespace and a complete mess in the background. So, here I am, coming clean because I know more than a few of you have experienced this!
Understanding Website Shame: Awkward Encounters of the Digital Kind
So, what's this Website Shame all about? Picture this: your website's stuck in a time capsule, rocking a retro vibe that even your grandma would cringe at. Here's why it happens:
1. The Throwback Dilemma: It's like your site took a trip back to the early 2000s and got stuck there, sippin' on Y2K cola. (It may not actually be from the year 2000 but if it’s older than 5 years old, it may as well be with how quickly things change in the tech world.)
2. The Maze Runner: Your navigation is a wild maze—visitors are lost, and you're like, "Sorry, not sorry, hope you brought a compass!"
3. The Sloth Speedster: Your pages load slower than a sloth on vacation. By the time they load, visitors might as well have grown a beard!
4. The "Oops, I Did It Again" Broken Links: Broken links everywhere, creating a scavenger hunt for visitors. Oh, joy!
The Impact of Website Shame
Now, let's talk about the consequences:
1. Confidence Takes a Dip: Your confidence gets a reality check as your website whispers, "Dude, you need a makeover!" and you avoid sending people to it because you really don’t want them to see it.
2. Conversion Blues: Your site's not converting as you hoped. Visitors bounce off faster than a kangaroo on a trampoline.
3. Brand Identity Crisis: Your brand's confused, and people are like, "Are you a fitness guru or a cupcake baker?!. It doesn’t represent the real you and there’s no real consistency with your visual brand or your brand identity.
4. Stifling Growth: Expanding? More like expanding the "Oops, Page Not Found" collection. No bueno! Visitors will be onto the next if they can’t immediately find what they’re looking for.
What can we do about it?
Time to ditch the shame and embrace a new BFF—the website designer! Here's why using a website designer will create more impact than trying to sprinkle glitter on poo.
1. The First Impression Guru: A killer designer makes that first date—err, impression—a memorable one. You have approximately 2.7 seconds to make that first impression so let’s get your website turning heads like a pro!
2. The User Experience Whiz: I'll transform your site into a smooth, enjoyable journey leading straight to a “book now” page. No more visitors running away and jumping to the next website on the search results list
3. The Branding Magician: Your brand will get a makeover that even a fashionista would envy. No more identity crises!
4. The Mobile Responsiveness Ninja: Your site will rock on all devices, from phones to tablets. It's like being everywhere at once! With 70% of users being on mobile devices, if your website is not designed first for mobile then for desktop, then you’re possibly losing 70% of your leads.
Time to break free from Website Shame and shake hands with an A-team designer. I’m here to rescue your site from the digital dark ages and make it so you’re proud to. Your confidence will rise like a superstar, conversions will skyrocket, and your brand will find its groove. So, let's raise a virtual toast to your digital glow-up, and remember—life's too short for awkward websites!
