10 reasons why you need a website in 2022!
After the last 2 years, we can safely say that for most businesses, adapting to offering our services online has become essential. If you haven’t had a chance to update, upgrade or even get a website yet… this is why it needs to be on the top of your list this year!!
Your Customers Expect It
Your customers expect you to have a website. Your customers are online. They are on the internet researching businesses, looking for reviews and finding reasons to choose your business over your competitor's. It is common for people to look up a company online before making a decision about where they should go to purchase products or services. In fact, it is now more common for people to use the internet as a resource when making decisions about where and how they will spend their money than it is to get 1:1 recommendations
Offers Social Proof
Social proof is one of the most powerful tools you can use in marketing. When your customers post positive feedback about your business on your website, it shows that others enjoy working with you. If a customer reads a positive comment from another customer, chances are he or she will try your services as well. That’s why businesses around the world hire social media marketers to monitor and respond to their online reviews. We live in an age where people trust what they read on the Internet more than what they hear from friends and family.
Builds Credibility
Having a website can help your business grow. Your website serves as a valuable platform to build your credibility and boost consumer confidence in your products or services.
In today’s digital world, consumers will go online to research about a product or service before making a purchase decision. If you don’t have a website, it may send the wrong signals that you are not professional and credible enough for them to do business with you.
Saves Money
A website can help your business save money. It's cheaper to maintain than a physical location, and you don't need to hire extra staff. You can update your site from anywhere, so there are no travelling costs involved. Plus, it will be always open and accessible to customers. And if you build a mobile-friendly site with responsive design (i.e., one that looks good on a phone as it does on a desktop), you'll be able to reach even more customers without paying for additional advertising space or hiring another employee.
You can also use your site to cut down on printing costs: you won't need flyers or brochures because all the information they contain is available online.
Reaches a Wider Audience
The internet is available everywhere, which means if your customers are online, they can find you. It’s just that simple.
Think about it: how often do you check a store’s website before visiting them in person? Or when searching for a product you’re interested in, do you ever use online retailers like Amazon or eBay to find what you want? How about booking flights or hotels for your next trip? Do you use the company website or a third-party site like Expedia or Travelocity?
As we all know, the internet has become an essential part of our daily lives and it will only continue to grow in importance as time goes on. If your business doesn’t have any kind of web presence nowadays...well, let's just say that's not ideal.
Fading Social Media Reach
Social media is constantly changing. Facebook, Instagram, Twitter and Pinterest are constantly updating their algorithm, which directly affects your reach. If you don’t keep up with the changes, your social media marketing efforts could be for nothing.
When platforms make updates to the way users engage with content or advertisers, the reach of your posts will be impacted. And when users lose interest in a platform or switch to something else you may find that your current marketing efforts aren't having an impact anymore.
If you want to make sure that you’re getting good value from your social media marketing it's important to stay on top of algorithm changes. But this isn't something that most business owners have time for!
A website gives your business greater stability because it's not impacted by algorithm changes the same way social media is. With a website you know exactly what gets shown and how people will find it.
Expands Reach to Mobile Users
With more and more people using mobile devices to access the internet, it’s incredibly important to have a website that is responsive. A responsive website automatically adapts its layout to match the screen size of the device being used. This allows users to easily navigate your site and ultimately find what they are looking for when on the go. With a responsive website, you can be assured knowing that customers will be able to search for information about your business, contact you, get directions to your location or view products anytime, anywhere.
Increase Sales and Revenue
Your website is like an employee that works 24/7. Having a well-designed, professional-looking website can increase the sales of your business. According to surveys, internet sales have grown by 20% in each of the last five years and are expected to continue growing for years to come.
A well-designed website can convert more visitors into customers simply because it is easier for them to navigate through your site, understand what you're selling and how they can purchase it. It also means that your site will be indexed properly by search engines so that people are able to find you on the Internet. Your potential customers will first see what's on offer before they buy from you, making sure they know exactly what they want when they walk into the store or place an order by phone.
It is relatively easy to update and maintain a feature-packed website that I've professionally designed just for you
Sells for You While You Sleep
A website can increase sales without adding staff. Your website is open 24/7 and will work for you even while you sleep. It can make connections with your customers when they are ready to buy and allow them to shop at a time that is convenient for them. They will be able to research your company, services or products at their own pace.
Helps You Stay Competitive in Your Industry
Is your competition online? Do they have a website? If they do, then you probably should as well.
If you don't have a website, then you're missing out on business opportunities that are being reaped by the competition. Why would customers go with you when your competitors are online and you are not?
Having a website gives you an advantage over many of your competitors who choose not to be online. While email and social media marketing may be "in" right now, having a website is still beneficial for staying competitive in today's digital age.
A website allows potential customers to find you 24/7. Not having a website could cost you business.
People are online 24/7
As mentioned earlier, a website acts as a round-the-clock salesperson for your business. It is available to anyone, anytime, anywhere that has internet access. This means your website is working for you while you sleep!
A website will generate leads 24/7
Your leads can come in before you even wake up. A prospect could be on your site at 3 a.m. reading your content and filling out a contact form because they have a question or need more information about your product or service. When they submit the contact form you will receive an email notification that someone has contacted you from your website.
A website creates positive first impressions
When potential customers want to learn more about a company, one of the first things they do is search for it on Google, Bing or Yahoo!. If they can’t find it – then that says something about the company.