THE EVOLVE PACKAGE
Website Design for Health Practitioners and Service-Based Businesses
6 PAGES
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BASIC SEO
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SEMI-CUSTOM DESIGN
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COPYWRITING
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BRANT STRATEGY
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TWO ROUNDS OF REVISIONS
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6 PAGES ※ BASIC SEO ※ SEMI-CUSTOM DESIGN ※ COPYWRITING ※ BRANT STRATEGY ※ TWO ROUNDS OF REVISIONS ※
Strategic, scalable, and built to grow with you.
Getting a website that actually reflects where your business is right now — without the cost and complexity of a fully custom build — should be straightforward.
Over a structured two-week process, I design and build a six-page semi-custom website tailored to your brand, your copy, and your goals. The design is adapted from a curated foundation but customised thoroughly enough that it feels entirely your own — with your colours, your fonts, your content, and your positioning built in from the start.
This is the package for practitioners and business owners who are ready to show up properly online. Whether you are replacing something you threw together in a hurry or building on a solid foundation that just needs more room to grow, Evolve gives you a strategic, well-structured website you are genuinely proud to send people to.
WHAT’S INCLUDED:
What is included in the Evolve package.
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A tailored build with more design time and more scope for customisation than the Launch package. Pages are structured around your business goals — typically Home, About, Services, a second service or FAQ page, Blog, and Contact.
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Your website copy is written as part of the project. You provide the raw information about your business and I shape it into clear, strategic messaging that speaks directly to the clients you want to attract.
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Page titles, meta descriptions, image alt text, and foundational SEO settings configured across all pages.
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A fully configured blog ready for you to publish from day one — categories, formatting, and navigation all in place. Writing the posts is up to you, or you can add the monthly blog post package below.
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A 45-minute session before the build begins to establish the visual direction, tone, and feel of the website — so every decision in the build phase has a clear foundation.
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Royalty-free stock photography sourced and selected to align with your brand identity and the feel of the site.
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Access to an extensive library of pre-recorded tutorials and checklists so you can manage your website confidently after handover.
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Two weeks of support after your site goes live for any questions, small adjustments, or technical queries that come up in the transition period.
ADD ON
Need a little more?
Brand Identity If your visual brand needs building or refreshing before the website — logo, colour palette, typography, and visual direction — brand identity is completed first so every design decision has a clear foundation.
From $770 + GST
9 x Monthly Blog Posts Your blog is set up and ready to go. This add-on keeps it active — nine SEO-optimised posts written in your brand voice, scheduled and published monthly, with a content calendar provided upfront so you always know what is coming.
E-commerce Add a shop to your website to sell products, digital downloads, or introductory offerings directly from your site.
From $350 + GST
KIND WORDS FROM A PAST CLIENT
I had an amazing experience working with Elle for my Squarespace website! She was communicative, supportive, and highly attentive to my requests throughout the process. I felt guided every step of the way! She really understood my vision, and I could sense the genuine care she pours into her work (not to mention her design talent!) I highly recommend Elle's services to any business owner looking to outsource their website design to someone they can truly trust.
ZOE GRAMAN, PORTLAND USA -BRAND IDENTITY, STRATEGY, COPYWRITING & WEBSITE DESIGN
Squarespace, Alvéya, or WordPress — which is right for you?
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WordPress
For businesses that need advanced functionality, complex integrations, or complete creative control over every element of the site.
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Alvéya
For practitioners ready to move beyond a brochure website into a full marketing infrastructure — email automation, funnels, courses, community, and more. Built by Elle specifically for health practitioners.
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Squarespace
Clean, manageable, and beautifully designed. The most common choice for health practitioners and service-based businesses who want a site they can update themselves without a developer.
Not sure which platform is right for your business?
We will work it out together on the discovery call.
A few things worth knowing before we start.
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You will receive a detailed briefing questionnaire and content guidance documents before the build starts. The key preparation is gathering your business information — your services, your positioning, who you help, and any images you already have. Everything else comes out of the strategy briefing and copywriting process.
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No. Copywriting is included. You provide the raw information and I write the website copy from that. If you have existing copy you want to keep or adapt, I can work from that too.
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The blog is fully set up and configured as part of the project. Writing the posts themselves is over to you — or you can add the monthly blog post package, which takes care of nine months of SEO-optimised content written in your brand voice and scheduled for you.
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If your visual identity — logo, colours, fonts — needs refreshing before the build, brand identity is available as an add-on at $770 + GST and is completed before the website project begins.
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Evolve gives you more pages, more design time, two revision rounds instead of one, and a blog setup. The design is semi-custom rather than template-based, which means more flexibility in the layout and structure of each page.
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Thrive is a fully custom design built from scratch, with advanced SEO, two-week revision windows, and a one-to-one training handover. It also gives you eight pages rather than six, which makes it the better fit if you have multiple specialties, niche-specific pages to build, or plans to expand your offer significantly.
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Squarespace suits most service-based businesses who want a clean, manageable site they can update themselves. Alvéya is worth considering if you are building toward email marketing, funnels, or digital products. We will talk through the right fit on the discovery call.
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Yes. If your business grows and you are ready for a full custom rebuild, existing clients receive priority booking.
Ready for a website that grows with you?
A discovery call is free and low-pressure. We will talk about your business, your goals, and whether the Evolve package is the right fit for where you are right now.