Website Post-Launch Client FAQ Guide

Written By Elle Harrison

SEO and Google Visibility

  • It’s completely normal for a brand new website to take time before appearing in search results. Google needs to crawl, index, and rank your site — and this can take several weeks to a few months. Submitting your site to Google Search Console (as shown in your tutorial) helps, but patience is key. SEO is a long-term strategy, not an instant result.

  • These emails are common after launch and often just informational. For example, a "Page with redirect" notice usually means a page is properly redirecting (e.g., from http:// to https:// or from an old URL). Unless the email says critical errors are preventing indexing, it’s usually nothing to worry about.

    If you’re unsure, feel free to forward the email to me for a quick check.

  • Description text goes hereOn average, it can take 3–6 months to start seeing consistent ranking improvements. SEO is a gradual process that builds momentum over time, especially if you regularly update your site with new content.

    • Publish SEO-friendly blog posts consistently

    • Share your website link on social media and in newsletters

    • Collect backlinks (other websites linking to yours)

    • Keep your Google Business Profile updated (if you have one)

    • Keep visitor engagement high with valuable, helpful content

  • Only if you make significant changes, like launching a new page, updating a service offering, or publishing a blog post. Otherwise, Google will naturally crawl your site periodically.

  • Ideally, once or twice a month for blogs is great — but even a few updates a year (like updating service descriptions or testimonials) can help keep your site fresh and relevant.

 

Website Maintenance and Updates

  • You’ll find step-by-step video tutorials in your post-launch resources. If you’re unsure about anything, you can also book an hourly support session with us.

  • Absolutely. I offer hourly website updates and care plans to support you as your business grows.

  • If you're on WordPress, regular updates to plugins, themes, and WordPress itself are essential. If you're on Squarespace, they handle updates for you automatically! Either way, having a maintenance plan or occasional health checks is a smart move.

    • Squarespace: automatic backups occur in the background.

    • WordPress: if you’re on a maintenance plan, backups are handled for you. If not, I recommend weekly backups.

  • Minor issues can happen. If you notice anything strange, take a screenshot and contact me — often it’s a small fix.

 

Domains, Emails, and Techy Things

  • It's possible, but it’s important to do it carefully to avoid losing SEO progress. Please contact me before making changes so we can plan the best transition.

  • You can either connect it through your domain host (e.g., using Google Workspace or Microsoft 365) or I can recommend a tech support option if you prefer a hands-off setup.

  • Yes — sometimes DNS settings need to be double-checked. If you change anything with your domain registrar (like GoDaddy, Namecheap, etc.), it’s best to email me or your hosting support team.

  • Some emails are important — like domain renewals, billing notifications, or site security alerts. Others (like marketing promotions) can be ignored. If you’re ever unsure, feel free to forward an email to me to double-check.

 

Analytics and Growth

  • Your website has been connected to Google Analytics or Squarespace Analytics (depending on your platform). You’ll find a video tutorial in your post-launch resources showing you how to log in and check your data!

    • Your website will start showing up for your name, services, or location.

    • Organic traffic (from Google) will increase slowly over time.

    • You’ll notice more inquiries or engagement without paid advertising.

    • Remember: SEO growth is slow and steady, not overnight.

  • Yes! A strong website is a powerful foundation, but consistent marketing (social media, blogging, SEO, email marketing) will help you build traffic and grow your business.

  • I recommend doing a small review every 6–12 months. It’s a good idea to refresh testimonials, update your portfolio or services, and tweak SEO keywords as your business evolves.

 

Other Good-To-Know Questions

  • Yes. Many changes — like updating fonts, colors, or rearranging sections — can be done without needing a full redesign.

  • You can easily update these yourself following the video tutorials, or you can book a quick support session if you prefer a professional to fix it.

  • Absolutely. Most platforms (Squarespace and WordPress) allow you to duplicate sections or entire pages to make adding new content easier.

  • No — you can usually add a new page or section for your product or service, keeping everything cohesive under your main site.

Elle Harrison
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