Website Post-Launch Client FAQ Guide

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SEO and Google Visibility

• Why isn’t my website showing up on Google yet?

  It’s completely normal for a brand new website to take time before appearing in search results. Google needs to crawl, index, and rank your site — and this can take several weeks to a few months. Submitting your site to Google Search Console (as shown in your tutorial) helps, but patience is key. SEO is a long-term strategy, not an instant result.

• I received an email from Google Search Console saying there’s an error. What does it mean?

  These emails are common after launch and often just informational. For example, a "Page with redirect" notice usually means a page is properly redirecting (e.g., from http:// to https:// or from an old URL). Unless the email says critical errors are preventing indexing, it’s usually nothing to worry about.

  If you’re unsure, feel free to forward the email to me for a quick check.

• How long does it take for my website to rank in Google?

  Description text goes hereOn average, it can take 3–6 months to start seeing consistent ranking improvements. SEO is a gradual process that builds momentum over time, especially if you regularly update your site with new content.

• Is my website already SEO-optimised?

  Yes — to a degree. All EHD websites include essential on-page SEO setup. That means your images are optimised, alt text is included, and each page has clear meta descriptions and titles to help Google understand what your site is about.

  If you’ve booked the Thrive package, your SEO goes even deeper. Your copywriting is crafted with intentional keywords and search-friendly phrasing woven throughout each page — plus blog content is written to attract and connect with your ideal audience. This is one of the key differences between my package levels.

  Of course, SEO is an ongoing process, but you’ll have a solid foundation in place to start climbing the rankings.

• What’s the difference between on-page SEO and off-page SEO?

  On-page SEO refers to everything on your website that helps search engines understand your content — things like:

  • Page titles and meta descriptions

  • Headings and keywords

  • Image optimisation (size and alt text)

  • Internal linking between your pages

  • Mobile responsiveness and fast load times

  All EHD websites include this essential on-page setup, so you’ve got a solid foundation from day one.

  Off-page SEO, on the other hand, is what happens outside of your website to improve your visibility — like:

  • Other websites linking to yours (backlinks)

  • Social media mentions

  • Guest blog posts

  • Directory listings

  • Your Google Business profile

  These off-page elements help build your website’s authority and trust in the eyes of search engines. While I don’t manage off-page SEO directly, I can point you toward simple ways to get started in my ongoing SEO guide here

• What can I do to improve my SEO after launch?

  • Publish SEO-friendly blog posts consistently

  • Share your website link on social media and in newsletters

  • Collect backlinks (other websites linking to yours)

  • Keep your Google Business Profile updated (if you have one)

  • Keep visitor engagement high with valuable, helpful content

  All of my tips and guidance on SEO is in this guide

• Should I keep resubmitting my website to Google Search Console?

  Only if you make significant changes, like launching a new page, updating a service offering, or publishing a blog post. Otherwise, Google will naturally crawl your site periodically.

• How often should I update my website or blog for SEO?

  Ideally, once or twice a month for blogs is great — but even a few updates a year (like updating service descriptions or testimonials) can help keep your site fresh and relevant.

• What is the difference between google search console, google analytics and a google business listing

  Google Search Console
  This tool helps you understand how your website is performing in Google search results. It shows you:

  • What keywords people are using to find your site

  • How often your site appears in search

  • If there are any technical issues (like broken links or indexing problems)
    It’s mainly used for SEO and improving your visibility on Google.

  Google Analytics
  Google Analytics tracks and reports on who’s visiting your website and what they’re doing once they get there. You can see:

  • How many people visit your site

  • What pages they look at

  • How long they stay

  • Where they came from (like Instagram, Google, or direct traffic)
    This is your go-to tool for understanding your audience and how your website is performing overall.

  Google Business Listing (Google Business Profile)
  This is what shows up when someone Googles your business name or searches locally (e.g., “naturopath near me”). It includes:

  • Your business name, address, and contact info

  • Reviews and star ratings

  • Your opening hours

  • A link to your website
    It’s essential for local visibility and building trust with potential clients.

  In short:

  • Google Search Console = helps your site show up in search

  • Google Analytics = shows how people interact with your site

  • Google Business Profile = helps you show up in local searches and builds credibility

  Together, these tools give you a full picture of how your business is showing up online and how potential clients are finding and engaging with you.

• Does Elle Harrison Design look after any of these (Google Search Console, Google Analytics, or Google Business Profile)?

  Yes – but only parts of the process

  • Google Search Console: If you're on the Thrive Package, I will submit your website sitemap to Google Search Console during the build to help kickstart your SEO. If your on the Elevate or Launch package then there is a step by step tutorial in the resources.

  • Google Analytics: For all website packages, I can integrate your Google Analytics tracking code into the site once you've created the property. However, I don’t set up the GA account for you.

    If you haven't created one yet, don't worry — there's a step-by-step tutorial in your client resources (which you received access to during onboarding) that walks you through the setup.

  • Google Business Profile: I don’t set this up as part of my website services. If you haven’t created your listing yet, I recommend doing so for local visibility and trust-building. You can set this up at: https://www.google.com/business/. If you only work online then its unlikely you will be verified as this is mostly for google maps to list local businesses.

  In short: I help with submission and integration, but not setup. You’ll find everything you need to get started in your client resource tutorials.

• Why don’t you look after Google setup or ongoing analytics?

  Because it’s a craft of its own — and one that deserves the attention of a dedicated specialist.

  While I’m here to support your website strategy, user experience, and design, tools like Google Analytics and Google Business Profile require in-depth setup, customisation, and ongoing tracking to be truly effective. That’s a whole other service in itself.

  That said, I’ve made it easy for you to get started: there’s a step-by-step tutorial in your client resources on how to set up Google Analytics, and once you’ve created your property, I’m more than happy to connect it to your website.

  For deeper support, I recommend working with a digital marketing specialist who lives and breathes data — so you know your reporting and optimisation efforts are as strong as your design.

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Website Maintenance and Updates

• How do I update text, images, or add new pages to my site?

  You’ll find step-by-step video tutorials in your post-launch resources. If you’re unsure about anything, you can also book an hourly support session with us.

• Do you offer help if I want to add new features later?

  Absolutely. I offer hourly website updates and care plans to support you as your business grows.

  Please submit all requests here.

  We are a very busy agency so please ensure you leave at least 4 weeks between request to when you need the changes published.

• How do I make sure my website stays secure and up to date?

  If you're on WordPress, regular updates to plugins, themes, and WordPress itself are essential. If you're on Squarespace, they handle updates for you automatically! Either way, having a maintenance plan or occasional health checks is a smart move.

• How often should I back up my website?

  • Squarespace: automatic backups occur in the background.

  • WordPress: if you’re on a maintenance plan, backups are handled for you. If not, I recommend weekly backups.

• What happens if my site looks strange after a platform update?

  Minor issues can happen. If you notice anything strange, take a screenshot and contact me — often it’s a small fix.

Domains, Emails, and Techy Things

• What happens if I want to change my domain name?

  It's possible, but it’s important to do it carefully to avoid losing SEO progress. Please contact me before making changes so we can plan the best transition.

• How do I connect my email to my domain if I didn’t set it up yet?

  You can either connect it through your domain host (e.g., using Google Workspace or Microsoft 365) or I can recommend a tech support option if you prefer a hands-off setup.

• I updated my domain settings—do I need to do anything else for my website?

  Yes — sometimes DNS settings need to be double-checked. If you change anything with your domain registrar (like GoDaddy, Namecheap, etc.), it’s best to email me or your hosting support team.

• Why am I getting emails from Squarespace/WordPress/Google? Are they important?

  Some emails are important — like domain renewals, billing notifications, or site security alerts. Others (like marketing promotions) can be ignored.

Analytics and Growth

• How can I see how many people are visiting my website?

  Your website has been connected to Google Analytics or Squarespace Analytics (depending on your platform). You’ll find a video tutorial in your post-launch resources showing you how to log in and check your data!

• How will I know if my SEO is working?

  • Your website will start showing up for your name, services, or location.

  • Organic traffic (from Google) will increase slowly over time.

  • You’ll notice more enquiries or engagement without paid advertising.

  • Remember: SEO growth is slow and steady, not overnight.

• Should I create a marketing plan now that my website is live?

  Yes! A strong website is a powerful foundation, but consistent marketing (social media, blogging, SEO, email marketing) will help you build traffic and grow your business.

• How soon should I review and refresh my website?

  I recommend doing a small review every 6–12 months. It’s a good idea to refresh testimonials, update your portfolio or services, and tweak SEO keywords as your business evolves.

Other Good-To-Know Questions

• Can I change my website design later without starting from scratch?

  Yes. Many changes — like updating fonts, colors, or rearranging sections — can be done without needing a full redesign.

• What should I do if I find a broken link or typo?

  You can easily update these yourself following the video tutorials, or you can book a quick support session if you prefer a professional to fix it.

• Can I clone a page if I want a similar layout elsewhere on the site?

  Absolutely. Most platforms (Squarespace and WordPress) allow you to duplicate sections or entire pages to make adding new content easier.

• If I launch a new product, do I need a whole new website?

  No — you can usually add a new page or section for your product or service, keeping everything cohesive under your main site.

• I was with wordpress and now with squarespace, can i cancel my hosting

  Once you have downloaded a backup of you wordpress website (just incase you ever need anything from it) and have untangled you emails if they were set up through wordpress, yes you can cancel your website hosting.

  Remember: Website and domain hosting are two different things. Make sure you keep your domain hosting on auto renew.

• New photos/images on pages or blogs- what size should they be

  For an inset image, for SEO purposes, its recommended to have the file size below 250kb. Having the image as a JPEG rather than a PNG will help decrease the file size. This usually look like about 900-1100px on the longest side. Images with vibrant or richer colours will have a higher file size where as beige/light photos tend to be smaller.

  How do i resize them? On a Mac, open the photo in preview and go tools and adjust size.

  There are also websites online that you can resize images.