Case Study: From Digital Placeholder to Strategic Powerhouse
When this client first reached out, they described their site as “just something to send people to.”
They had DIY’d their way through Squarespace, listing out their services and adding some lovely photos — but it wasn’t really doing anything. No clear client journey. No real conversions. And definitely no alignment with where they wanted the business to go.
They weren’t alone. So many service-based businesses start here.
But here’s what we did differently…
We started with strategy. Not just visual identity — but a full look at who they serve, what they offer, and most importantly, what the website needs to achieve.
We stripped it back to essentials, then rebuilt page by page — copy, layout, visuals, calls to action — every element was created with purpose.
Now, their website is not only beautiful — it’s intentional. Clients land there and know exactly what to do next. Whether that’s booking, downloading, subscribing, or diving into content — it’s clear and easy.
The result?
Increased conversion rates from website traffic
Clearer communication of services and value
Less confusion (for them and their clients)
More aligned bookings with their ideal audience
Their feedback?
“For the first time, I feel confident sending people to my website. It finally feels like me — and it’s actually working.”
This is what happens when your website is designed with strategy, not just style.
Want to experience the same?
